The SeoGuys have been working with a client (http://www.soniadevine.com.au/) to try and get their Google Adwords account reinstated. This client had formerly opened up a Google Adwords Account, realised how complicated the process was and took Google’s advice and hired a “Google Adwords Certified Partner” to help with the ads.
This Google Adwords Certified Partner modified her site copy and ads and the ads ran fine for a long time. Then all of a sudden, Google suspends them stating the ads breach their landing page policies. My client by this stage is not being represented by the Google Adwords Certified Company(who have now gone out of business, then rebirthed under a new name). Try as she might she cannot understand or fix the problem created by this company and her account gets suspended.
This was not really a case where SEO was then be a better option than AdWords. If you look at the most important key phrase throughout client, Melbourne Hypnotherapy – no amount of SEO there was ever going to bring a great result. At the top of the page to this search term in Google there are three Google AdWords ads followed by 10 Google places listings. Though our client services the greater Melbourne area as their offices outside Melbourne city they have little or no chance of having a listing appear in Google places for searches on her services in the suburb of Melbourne. The best we could hope to achieve her was number one in Google natural search which replaced the site effectively a position 14 on page one. Hardly a place that can cause the phone to ring off the hook.
The only result that was going to work to the client here was getting that Google AdWords ban overturned. Enter the SEOGuys.
We looked over her content and ads – indeed they are exaggerated. We modified the site, moved it to a new domain modified the ads to be more acceptable and contacted Google to explain the problems that had occurred and the fixes made.
Initially, Google was reluctant to undo the ban. They wanted more changes, more proof that the site was now in compliance and would stay so. In total, we swapped 47 emails, and I made 9 phone calls to Google.
The end result?
The “Permanently Banned Adwords Account” has now been unbanned.
Of course, there is no room for error, any further problems on this site and the account will be banned again and this time permanently might just mean permanently.
But if you’ve been banned, permanently from Adwords understand that there are two types of t permanent Google AdWords bans.
- You’ve done something really wrong. Use Google AdWords trick people into buying something that was falsely represented. Use AdWords to send people to a page containing more ads. Use AdWords to send people to a page selling illegal products.
A permanent ban of this kind is a permanent ban. No amount of appealing to Google is going to help.
- Someone else did something very wrong on your site or your wrong was mistake rather than intentional. For example they may of hacking and planted malware on your site you could not find. Someone professing to be an SEO expert may have set up a campaign making unjustifiable claims about your products or services. You may have been unwittingly selling products that whilst legal, and allowed to be advertised using Google AdWords.
In some cases this kind of permanent ban can be overturned. Google is not unreasonable and quite frankly, yes, they want your money. They now want to lose an advertiser who site has suffered problems with quality with those problems though breaching Google AdWords terms of service were relatively minor and where those problems have now been rectified.
So if you’ve been banned by Google AdWords, whatever the reason get in touch with the SEOGuys. We can advise what your chances are being reinstated and if you’ve got a shot will certainly go into bat for you.
January 2013 – New Work
We are now moving on to do plain old SEO for the site, with top rankings for many hypnotherapy phrases required by 1 July 2013 for http://www.soniadevine.com.au/.
Watch this space