When i site is in a market that has only a few number of players and is not super competitive, its sometimes difficult for the website owner to determine just how well their site is doing. They have done some SEO, their site is on the bottom of the first page of Google perhaps…. so things are good right?
The problem is they might well be on the first page of Google, but in fact have a Google Penalty. There may well be only 10 or so sites with information relevant to the search results, so holding position 10 is the same as holding down the last position. So getting a site to position 10 in Google's results may well be a success, or a failure, depending on the number of sites competing for the search term.
In this case, our new client has reasonable rankings, but they could be better, for Stradbroke real estate and accommodation based search results. Our strategy is as follows.
(1) Work with the developers of their property management software to ensure it follows all of Google's rules and suggestions regarding SEO.(They were great by the way.)
(2) Fix the site content, to ensure it was interesting and complete for both people and search engines.
(3) Make other sites aware of it that might consider linking to it to increase the site's popularity.
With many relevant targets to achieve, i will not list them all here but one of the main phrases is Stradbroke Island Holiday Accommodation and we are aiming fort Top 5 within 3 months, No.1 within 12 months.
Update November 2011 – top 5 rankings for this and many other terms achieved.We are not done yet, but they are moving in the right direction/