Another fun one for us. Fun because it's been referred to us after another SEO company has tried and failed to get this site top rankings. All manner of things have been tried to get this client's site to the top for Mosquito Nets.
It's going to sound like a broken record, but there are simply no tricks to SEO that really work. Some may work for a short period, others longer, but all tricks are destined to fail. Your site needs to have the best content, the best html, and be the most popular. Simple? Yes and No.
Main problems with this site were
a. Server setup. Some content management systems have some built in settings that Google hates. This was the case with this site. Got a site running on an old asp.net cms? Be very very scared.
b. Too much duplicate content. If you don't have much content, write some more. Don't display the same content on different pages. If you don't have the content, make your site small till you have some more.
c. Don't spread yourself too thin. Don't try and get rankings by having multiple sites targeting the same industry unless you can populate each site with its own content.
d. And don't cloak.(Show one thing to search engines, another to people) even accidental cloaking is still cloaking.
So as of 9 September 2009, the SEOGuys are on the job, target top 10 on Google.com.au for mosquito nets. We are working with a 3rd party web developer who built the site, they will be implementing all our recommended changes. We hope this works out, sometimes it does, sometimes it doesn't
December 18 2009
This project has been an eye opener for us, and the developer who has been implimenting the changes – one of many lessons in what NOT to do. These lessons can all be summarised with the statement "Doing twice as much SEO is not twice as good as doing the right amount.
For example, we provided advice on modifying links and titles, so that Google understand better that this site was about Mosquito Nets. This and other fixes resulted in the site going to 40 on Google.com.au, up from 100+. The web developer making the changes, then decides to do even more, change ALL links on the site to contain the phrase "mosquito nets" and the site drops back down. This went on in a pattern, for some months. We apply a fix, the web developer applies it times 3. Sites goes up, site goes down.
The SEOGuys have over 3 decades of combined experience in SEO, and know how much omptimisation it too much, and how much is too little and let me tell you, too much is worse than too little.
Now, the site is at 34 on google.com.au, and we think that page one is just around the corner as what we advise, no more, no less, is being implimented.
December 26 2009
Up to 21 today, so onto page 3.
January 2 2010
Up to 11 to today, top of page 2, Tantalisingly close to the first page.
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What is Google Page Rank or “PR”
Do I need to pay a monthly fee to stay on Page one of Google?
Search Engine Optimisation – is this what the SEO Guys DO?
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Mosquito Nets – Multiple Domains and Duplicate Content
Another fun one for us. Fun because it's been referred to us after another SEO company has tried and failed to get this site top rankings. All manner of things have been tried to get this client's site to the top for Mosquito Nets.
It's going to sound like a broken record, but there are simply no tricks to SEO that really work. Some may work for a short period, others longer, but all tricks are destined to fail. Your site needs to have the best content, the best html, and be the most popular. Simple? Yes and No.
Main problems with this site were
a. Server setup. Some content management systems have some built in settings that Google hates. This was the case with this site. Got a site running on an old asp.net cms? Be very very scared.
b. Too much duplicate content. If you don't have much content, write some more. Don't display the same content on different pages. If you don't have the content, make your site small till you have some more.
c. Don't spread yourself too thin. Don't try and get rankings by having multiple sites targeting the same industry unless you can populate each site with its own content.
d. And don't cloak.(Show one thing to search engines, another to people) even accidental cloaking is still cloaking.
So as of 9 September 2009, the SEOGuys are on the job, target top 10 on Google.com.au for mosquito nets. We are working with a 3rd party web developer who built the site, they will be implementing all our recommended changes. We hope this works out, sometimes it does, sometimes it doesn't
December 18 2009
This project has been an eye opener for us, and the developer who has been implimenting the changes – one of many lessons in what NOT to do. These lessons can all be summarised with the statement "Doing twice as much SEO is not twice as good as doing the right amount.
For example, we provided advice on modifying links and titles, so that Google understand better that this site was about Mosquito Nets. This and other fixes resulted in the site going to 40 on Google.com.au, up from 100+. The web developer making the changes, then decides to do even more, change ALL links on the site to contain the phrase "mosquito nets" and the site drops back down. This went on in a pattern, for some months. We apply a fix, the web developer applies it times 3. Sites goes up, site goes down.
The SEOGuys have over 3 decades of combined experience in SEO, and know how much omptimisation it too much, and how much is too little and let me tell you, too much is worse than too little.
Now, the site is at 34 on google.com.au, and we think that page one is just around the corner as what we advise, no more, no less, is being implimented.
December 26 2009
Up to 21 today, so onto page 3.
January 2 2010
Up to 11 to today, top of page 2, Tantalisingly close to the first page.