In this day and age for many businesses AdWords is the only effective means to advertise their business. The Yellow Pages used to be king, now they are more like the Joker. Why let your fingers do the walking when you can let Google results do the talking? Many people don;t even bother with the hard copy of the Yellow Pages these days… and the online version is just not very good. The Yellow Pages is basically a modern day Yahoo directory, where you have to pay to list, and pay for all the useful bits like website links, extra details etc,
When will they learn that this is making their directory less useful and thus ensuring fewer people use it? But i digress.
For many businesses effective SEO is simply not practical or even possible and Google AdWords is the only real option for example:-
1. A service provider offering their services throughout the metropolitan area may have their office on the very edge of their metropolitan area. With Google now promoting Google Places to the very top of many of its search results such businesses have been hit hard.
For example if you are a business offering pest extermination services throughout Melbourne but your office is out near one of the airports you have no chance of ever getting our high ranking in Google Places for the search term "Melbourne pest exterminators" The Google places algorithm is heavily weighted towards businesses in the city center. Rightly or wrongly this weighting is now so city center weighted that even if your business is between five and 10 km from the city center you still have no chance of getting into the first page in Google Places if there are lots of businesses closer in than yours.
With Google Places often taking up the top 10 positions the best you can hope for is the first place in the result after Google places – effectively position 11. Not visible unless the searcher scrolls down to the results at the bottom of the page. Not good.
2. An online retailer may sell the products in an area where they don't actually have a bricks and mortar store. For example someone may be searching on Google for “TVs Melbourne”. They may well have been looking for an electronics store in Melbourne to buy a TV from, but if presented with information that they can buy the same TV online for 3 or $400 less and have it delivered within 48 hours free of charge? Very often they are going to choose the online option.
Whilst it is possible to do SEO on a website operating from a warehouse in Adelaide to gain rankings in other areas – often the cost of doing so makes the work prohibitive especially if they have a large inventory list and want to target many areas. Of course the business is also going to run up against a problem details in 1. Above.
3. Your business may need sales NOW. A business that needs to be marketed NOW. Whilst SEO will bring long-lasting results once rankings are achieved it is not going to happen overnight. SEO takes time. Google is very cautious in allowing sites to become top ranked quickly as this does not allow them to put the proper checks and balances in place when testing whether the site actually deserves to be top ranking.
So if you need immediate traffic to your site Google AdWords beat SEO hands down every time.
As well as assisting the site with gaining top Google rankings SEOguys can help with your Google AdWords campaign. We can set it up so you get the highest conversion rate possible and maintain it to ensure these high results continue.
Just like with our SEO philosophy, we follow Google AdWords rules to the letter to ensure you don't to get your Adwords campaign suspended or banned from Google AdWords. Yes indeed – you can get banned from Google AdWords for seemingly innocuous problems with your site. On that note – have you been banned from AdWords?
You need to see our page Getting a banned Google Adwords account unsuspended? Is this Possible?
We can help with that problem too!