Many website owners have the skills and resources to implement all the fixes we recommend to overcome a Google Panda Penalty. In such cases if you would prefer a report only and to then implement the fixes yourself – no problem.
One such new client who did this is Cheaper than Hotels. They have a great site, easy to navigate lots of useful information, but also… hit by Panda. They had not been doing anything underhand and had spent a lot of time ensuring that visitors to their site had a good experience. So why the penalty?
The thing is, how Google determines whether your site is low quality or not is often not visible to the naked eye. The naked eye looking at a site sees a site that appears great. Google of course does not use a naked eye, it indexes your site, then compares the content, html, page load speeds, etc etc and then makes its mind up as to your site quality in a far different way.
A site which is presenting almost the same data on many, many pages, data that is not much different from 100 other sites may look good to you, but to Google it’s a site struggling to present a reason to be in the index.
This is a live example in a competitive industry so we can’t detail all the fixes we recommended but what we can say is that previous attempts to combat the effects of Google Panda by the site's developers of the previous 6 months had proved fruitless but just 4 weeks after our report was provided and a 1/3rd of our recommended fixes implemented… they have experienced a major recovery. Not full, still too much to do, but a genuine verifiable recovery.
So if you think you can implement a report explaining content, navigation, html and server fixes and don’t wish us to do it for you…. Let us provide a report as to what is causing your Google Panda distress and get your site back on track.