In our experience sites with a top10 ranking on Google.com.au for their main phrase, will still only ever get around 10% of their site traffic from this main phrase. So yes, getting top ten rankings on Google for more than one phrase, not just the most important one, is crucial. In our experience, we are going to achieve this for you, many times over.
Look at this example site www.mybaby.net.au that we have been marketing now for several months. It is in the top ten on google.com.au for its main phrase, which is "Baby Names" yet only 8% of their traffic comes from people typing "Baby Names" into Google. In fact, in April 2009, over 8000 phrases were typed into Google.com.au to find the site, including searches such as
"Baby Name Meanings"
Even obscure searches such as ""baby name" leyan meaning"
As part of our work, we improve your site. We contract to provide top 10 results, on the most important term for your business. The one that is going to bring in the most number of people specifically looking to do business with you.
But the result is that by gaining for your site higher rankings for this most important of terms…. google will also increase your rankings on peripheral terms, and you will find that this improvement brings you greatly more traffic as well.
The problem is, we can't be sure exactly what these peripheral terms are going to be – thus we contract to get your site to the first page of Google for your most important phrase, but promise that you will see a great many more people visiting your site as a result of increased rankings on many more terms as well.
If you have not already got a statistics package set up to track where your site traffic is coming from, we set this up for you. That way you can see just how much extra traffic our work brings you and the many different phrases people use to find your website. Top 10 on Google for your main phrase is important, but we will get your website across the line and onto page one of Google, for many, many phrases.