There are a few types of website we won’t do. We aren’t saying you’ve got no reason being in these businesses, but for our own reasons we don’t like to be involved in them and they include.

 

Gambling / Online Casino Sites. 
We believe these sites unreasonably bring gambling into the homes of people that might already be trying to avoid gambling. You can place a voluntary ban at your local club or casino to stop yourself entering, its much hard to ban casino sites from your home internet connection

 

Porn Sites
Many Porn sites rank well through black hat techniques, get banned, set up a new site and go again. We don’t do this sort of SEO. Look – if you choose to look at Porn – that's up to you… but when as a business you need to instruct your staff to look at it, lots of it, as part of their job and they would prefer not to…. It’s not very fair.

 

Subdomain sites such as Herbalife
The problem with these sites is by their nature, they breach Google’s TOS in that they are not substantially different from other sites offering the same services. It’s almost impossible to SEO such sites without a complete redo of design, content and then placing the content in a new domain.

 

It’s more expensive thus to SEO a Herbalife distributor site, than a normal website… but the people looking for SEO of such sites are looking for a cheap business to operate.

 

As a result, we simply don’t do subdomain sites, template sites provided by a parent company etc etc, Yes, you’ve got yourself and online business cheaply, but there is a reason for that and SEO is now not possible without starting from scratch.

 

Everything else is fair game.