I love a job like this. The site is already at No.2… so you’d think why not just sit back and do nothing right?  No.2 is as good as No.1.  Wrong.  Twice as many people click on the top spot as click on the 2nd top spot. 
Client’s main phrase is “Christmas Decorations” but they also have a great many ancillary targets such as Chrismast Trees

Site is shortly to be completely redeveloped to improve the user experience, and to make shopping for Christmas decorations even easier on their site.  The SEOGuys will have the task of managing this transition, which will likely involve changing urls of many existing pages without losing rankings.

Recent changes at Google have made obtaining rankings for local searches “eg Christmas decorations Melbourne, Christmas Decorations Sydney etc” a lot harder for businesses that trade online and ship to such areas, but don’t actually have a bricks and mortar outlets in those areas.

So… many challenges, and a short time frame.  We can achieve many things at the SEOGuys, but not put back the date xmas is celebrated so we need to get busy, fast.

Looking forward to the challenge, as of 31 May 2011 we are on the case.

Update – site hit No.1 for Christmas Decorations in November 2011 and continues to gain higher rankings for many other terms.