When moving from an old to a new design, or old to new html, cms or the like, its important to manage such a move very carefully. Its not uncommon for websites to drop in rankings, sometimes permanenetly after a new system is added. This was our role in this case. Our client was getting both a new design and a new content management system. Our job was to make sure existing rankings were maintained, as well as new ones gained.

It was a seemingly small job, but once we got stuck in, we realised there was in fact a lot more to do than we first thought. The new design and content management system was done by Art Studio Byron. I'm a big fan of their work. Clean, balanced designs, beautfiul work without distracting the user away from the product or service being offered by the website owner, with too much cluttering fancy stuff. Nice. Andrea from Art Studio users a heavily modded Word Press System that is both blog, cms and art gallery all in on

We are on the case now with No.1 for Antique Floor Tiles the goal (Already achieved 19 April 2010) but to also achieve rankings for the site on many regional searches.

Update 20/5/2010 Site now at number 1 on Google.com.au for Antique Floor Tiles, but also ranking well for antique tiles, salvaged antique tiles, as well as regional searches such as Antique Floor Tiles Melbourne. Regional searches are important for this business as many people look for these rare tiles locally not understanding few local places will stock them and that searching for them around Australia is what they need to do. The SEO in this case was not just to get rankings for this or that phrase – we analysed the searching habits of people looking for the product and put together the regional SEO to match this analyis.

A good result.