3rd Party Shopping Carts and Google – French Boutique

In some cases, the task of attaining a top 10 google ranking for our clients is made harder by lack of access to their website. That's the case with our latest client, we are endeavoring to attain for them a top 10 ranking ong www.google.com.au for French Provincial

Now, we don't see this as our most difficult challenge.  French Provincial Furniture is not the largest and most competitive of industries, so the competition is not huge.  Where our problem lies is that we:-

  1. Have no direct access to the files on the server.  No ftp access.
  2. The shopping cart system is a large system where many sites work of a single codebase.  Fine if the supplier is Wordpress, and the developers have got everything pretty much sorted when it comes to Google.  Not so fine if that is not the case and in this case?  Its not the case.

OK, so what to do?

Firstly, our plan is to do a complete SEO review as to where the site is not meeting with Google's Guidelines on how to display its content.  We will then be working with the software developers to get these problems addressed.

Next, we work with the client on the content of the site.  The site content is OK, but there is room for improvement.

Lastly, we will be doing all we can within Googles rules, to increase the popularity of the site so search engines see it as worth of being on their first page.

So, as of today, the 19th of June 2009, we are on the case.

Currently, the site has no rankings at all on their desired term French Provincial so the only way for them as far as we are concerned, is up.

29 July 2009

Site hits its target of top 10 on Google for "French Provincial" and also for "French Beds" on Google.com.au, still waiting to see results for French Chairs.

15 August 2009

Even though it is now clear we are going to hit all our targets for this client in the next month, we have recommended they dump the Gate13 system, and move to the Weblife.com.au shopping system.  There are just too many problems with the Gate13 for the SEOGuys to be able to guarantee that rankings will stick after we are finished.  Gate13 techinical support have a full brief of the problems supplied by us, but have made only superficialy changes.  We've been told us in no uncertain terms, our SEO fixes are not high priority for them.

We are left dumbstruck by this – in our mind SEO in a shopping cart comes first, second and third in a developer's priority list.  Apparently not at Gate13.

It just goes to show, being a market leader in sales of shopping carts, having the backing of a business journalist, is not evidence that a system is in fact any good.

 

4 April 2010
Site is now running the Weblife system, and is ranking SO much higher than it ever could using the gate13 system.  An awesome result.

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